Jet blue technology Research Paper Example | Topics and Well Written Essays - 1750 words

Jet blue technology - Research Paper Example Traditionally, firms depended on management and market forces to streamline their strategies but currently they have found the need to be abreast with innovations which in most cases have been necessitated by advances in technology and the unpredictable consumer tastes and preferences. This has led to a continuous process of integration by people around the globe brought about by increased interdependence due to the need to exchange information, ideas, opinions, goods and services and the cultural aspects. The unpredictability of consumer tastes and preferences have influenced the manner in which firms approach business opportunities and influenced by the rapid inventions in science and technology and innovations in business policies and mechanisms, firms have been competing to stay relevant in the market over their rivals. Aviation industry on the other hand has been putting so much emphasis on technology from their carriers to innovations that enhance smooth delivery of their servi ces to the large and growing customer base and competition. This include construction of planes that offer cargo and passenger services which are later mechanized or customized to incorporate features that distinguish a certain firm from the other for competitive advantage. This is further coupled with onboard and off board services to the passengers and other marketing strategies that ensure the firm stays relevant in the industry by acquiring a substantial market share in form of client base while it manages the incorporation of these innovations with the market returns. These technological advancements comes with barriers with which firms need to evaluate first to ascertain the overall cost and the general impact of the strategy to the firm’s position in the industry and its long and short term objectives. This has in the long run helped management to devise integration measures between the technological innovations and the existing labor force within these firms maintaini ng profitability and continuity of these firms. By adopting science and technology in the service delivery within the aviation industry has streamlined contractual aspect of transacting partners more so in the cargo section by providing timely response to both parties which has helped reduce legal tussles and in turn improving on the convenience and reliability aspects. Furthermore, innovations have brought solutions to many problems within the aviation industry right from marketing, client and portfolio management, human capital and firms’ organization. For instance, applying technological innovations within management section and in the research and development sections of any given firm ensures timely response to the arising matters more so in the service industry such as aviation which promotes real time course of action. Introduction Jet Blue is an airline company that has undergone several transmissions in a bid to strengthen its management and improve on service delive ry to its growing client base by merging and partnering with supplementary and complementary firms. The firm has had a strong organization culture from management to employees which has seen the firm accomplish long term and short term goals concurrently, improving on the customer attraction and retention and the overall service delivery by the airline. The firm has incorporated science and technology in almost all of its operations for convenience, reliability and outreach so as to improve