Marketing Research Essay Example | Topics and Well Written Essays - 500 words

Marketing Research - Essay exemplarIn 2001, BzzAgent sought to create a platform that would allow people to experience new products and services, dish out their honest opinions with people they knew and report those activities and opinions so marketers could directly see the results (What is BzzAgent?). The company claims that it has since generated positive responses from businesses in promoting their versatile products and services. From 50 programs after two years operations, it has already handled a total of some 350 programs, recruiting some 2,000 to 4,000 volunteers each(prenominal) week which are being added to its current list of some 370,000 members in the United States, Canada, and U.K.Essentially, buzz market seeks to initiate involvement of enlisted individuals (called buzz agents) in directly influencing, through their social networks, would-be consumers through word of honor of mouth instead of first creatingconsumer satisfaction naturally. Conversations where pos itive buzz is injected goat take place in the workplace, in social gatherings (meetings and parties), store aisles, playfields, and in online communities, among early(a) venues.How are agents chosen? From the list of agents the company can pick the right agents on the basis of their demographic, psychographic and behavioral characteristics. BzzAgent provides such services as recruitment, management and communications, poll and surveys, 24-hour access to live program data, as well as data analysis and metrics, from quantitative tinge of the campaign to the insights about attitudes and perceptions. (What is BzzAgent?)It has been shown that word of mouth is considerably more effective than conventional corporate media advertizing because receivers of such referrals tend to trust that the communicator is honest and has no ulterior motive in talking positively about a particular brand orproduct. Besides, buzz marketing has an edge over other promotional methods