Viral Marketing of FMCG Using Social Media Essay

Viral Marketing of FMCG Using favor equal Media - Essay ExampleAnother important area of this study go forth be uncomplicated research. fit in to me primary research ordain play an important role in this study. Viral market is a new dimension of marketing and at that place is less number of companies which have actually made procedure of this marketing tool. Moreover, directly receiving the feedbacks from the companies which employs viral marketing technique to improve business process will suffice to address the questions in a better way. Hence, I have decided to conduct a primary research with the help of questionnaire and fishing gear structured interview. For this reason I have decided to take to task an FMCG political party which is already using viral marketing to promote their goods. After a handful of research I found there are very less number of FMCG companies which has already makes use of viral marketing techniques, however companies such as P & g and Unileve r uses it to well-nigh extent. Hence, for this study I will grant Unilever to assess the enormousness of viral marketing for FMCG business (Lowell, 2012). I have decided to mortalally visit the company to genius the feedbacks of the respondents. In order to reach the respondents I will seek assistance from some qualified person who has prior experience of the FMCG industry. The respondents of my study will be the marketing managers of Unilever. It is believed that the marketing managers will be able to provide information pertaining to the effectiveness of viral marketing for their company. The total sample sizing for this activity will be 10 and the data collection instrument will be semi structured interview. However, I also believe that viral marketing is a topic which is also related with information technology. Hence, I have decided to approach...After a handful of research I found there are very less number of FMCG companies which has already makes use of viral marketing techniques, however companies such as P & g and Unilever uses it to some extent. Hence, for this study I will select Unilever to assess the importance of viral marketing for FMCG business (Lowell, 2012). I have decided to personally visit the company to record the feedbacks of the respondents. In order to reach the respondents I will seek assistance from some qualified person who has prior experience of the FMCG industry. The respondents of my study will be the marketing managers of Unilever. It is believed that the marketing managers will be able to provide information pertaining to the effectiveness of viral marketing for their company. The total sample size for this activity will be 10 and the data collection instrument will be semi structured interview.However, I also believe that viral marketing is a topic which is also related with information technology. Hence, I have decided to approach the IT team of Unilever, to get further information about the area of concern. The IT d iscussion section will be mainly approached to know about the technicalities and cost associated with viral marketing. On the dry land of the findings a feasibility analysis of viral marketing technique will be carried out. The total sample size will be 10 and the data collection instrument will be questionnaire. Finally, on the basis of the findings I will draw a conclusion by addressing the research question.