The Relationship between the BBC and Public Broadcasting Corporation Essay

The Relationship between the BBC and Public beam Corporation and the Commercial Sectors - Essay ExampleFirst, before going into BBCs relationship as a public broadcasting corporation with the commercial sectors, it is helpful to identify first what is meant by public proceeds broadcasting. The Communications Act 2003 (CA 2003) sets a duty on the Office of Communications (Ofcom) to obtain accessibility of a broad range of both tv and radio services all over the United domain that is of high quality and considered to draw diverse tastes and interests (Communications Act 2003 s. 264) and to keep an adequate number of providers for various television and radio services (Ridgway 48). While the Communications Act has not defined what comprises public service programing, the Office of Communications (Ofcom) characterized this kind of programming by setting forth itspurposesandcharacteristics. Ridgway in his article solid change for public service broadcasting in the UK? enumerates th e next purposes and characteristics of public service broadcasting Purposes intercommunicate our understanding of the world--to inform ourselves and others, and to increase our understanding of the world with news, information and analysis of catamenia events and ideas.Stimulating knowledge and learning --to stimulate our interest in and knowledge of arts, science, history and other topics, through electrical capacity that is accessible and can encourage informal learning. Reflecting UK cultural identity--to reflect and strengthen our cultural identity through original programming in the United ground, at both study and regional levels, on occasion bringing audiences together for shared experiences. Representing diversity and alternative viewpoints--to make us aware of unalike cultures and alternative viewpoints through programmes that reflect the lives of other people and other communities, both within the United Kingdom and elsewhere. Characteristics High quality--well fu nded and well produced. Original--new UK content rather than repeats or acquisitions. Innovative--breaking new ideas or reinventing exciting approaches, rather than copying old ones. Challenging--making viewers think. Engaging--remaining accessible and attractive to viewers. astray available--if content is publicly funded, a large majority of citizens need the chance to watch it. (48) McGonagle on the other hand, defines public service broadcasting (PSB) as those broadcasted TV programs which are for the benefit of the public or else of solely for commercial ends (235). These programs consist of local news coverage, arts programs, religious broadcasts, and augmented broadcasts featuring (for example) subtitling, visual signing and audio description (McGonagle 235). It may also include original drama, documentaries and childrens programming (Ridgway 49). A particular quota on public service broadcasts is also required in their license to broadcast, in accordance with Ofcoms regula tions (Ridgway 49). The objectives on the other hand for the so-called plural public service broadcast provision are the following Sources of high quality impartial news at local, regional as well as national level, including the nations as well as the United Kingdom as a whole high level original British content a broad range of both voices and talent from across the whole United Kingdom, to guarantee continuation and development of creative talent clusters in the regions and nations, currently assured through regional proceeds quotas on some public service broadcasters guaranteed levels of investment in independent production in order to ensure the supply of the best creative ideas and the healthy development of this