Appropriateness, Reinforcement, Preferences and Transformation Essay Example for Free

Appropriateness, Reinforcement, Preferences and shift key EssayQuestionAccording to Eunson (2006, p.15) there are four main criteria to be considered when choosing the medium/s of communion to best articulate an argument Appropriateness, Reinforcement, Preferences and Transformation. Select one of the criteria and discuss its importance to a communication situation.Any successful communication process requires the presence of a means, appropriate medium and the desired hearts effect on the receiver. To effect success in communication, it is important to use a fit medium based on the Preferences criterion. Modern technologies have greatly facilitated human communication. However, as Priestleys riddle illustrates, people get to actually communicate less as communication technologies further advance (Eunson 2006, p.4). Hence, for useful communication, it is more important to consider the message and the effect of that message on the receiver (Eunson 2006, p.7). The successful transference of message and its effect, however, largely depends on the communication mode used or preferred. The medium is life-and-death to the effect of a message because as emphasized by Marshall McLuhan (Lister 2003), societies have always been make more by the nature of the media . In other words, the medium is the message.A case in destine would be a Human Resource Department in an office where the HR Manager usually prefers communicating with his staff through memos and e-mail notifications. But being a smart manager, he or she will not hesitate to utilize other media as needed, according to the importance of the message and the desired effect to the recipients. He or she may prefer to personally discuss an individuals failing Performance Assessment Report, earlier sent as is via individual e-mail, through one-on-one review.The fullness of media (Daft Lengel 1986, p.557) effected by direct face-to-face discussion is preferred to the e-mail channel, which in this cas e plays a secondary role as preparatory medium of documentation. Herein, interpersonal communication appropriate to a sharp group (Baker, Barrett Roberts 2002, p.11), is considered and selected to amplify the Reports warning content with the goal of effecting the desired change in the staffers behaviour.Exploring Preferences in choosing media is vital to effectively convey the message. Since the medium, which helps shape the content, is mostly the message itself and that the messages effect on the receiver is affected by the medium, selecting the suitable channel from a shop of Preferences becomes crucial to any effective communication.BibliographyBaker, E. Barrett, M. Roberts, L 2002, Working Communication, John Wiley Sons Australia Ltd., Milton Qld.Daft, R. L. and Lengel, R. H. 1986 Organizational Information Requirements, Media Richness and morphologic Design, Management Sci., Vol. 32, No.5, pp. 554571.Eunson, B. 2006, Communicating in the 21st Century, John Wiley Sons, Au stralia Ltd., Milton Qld.Lister, M 2003, New Media A Critical Introduction, Routledge, London.