Marketing Essay -- essays research papers

     All companies compete with bingle another they strive for excellence and to be the best. They strike to compete with each other to win everyplace markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a companion to have an aggressive investment and growth. Although many companies try to remark costs down for the consumer, low costs are not endlessly the solution for every situation. It is generally the Chief Executive officer (CEO) who hypothecate strategies to connect markets. The CEO has to have the dexterity to for see the future of the company in order to make intelligent decisions. Wal-Mart was founded in 1962 by surface-to-air missile Walton, who wanted to make a discount department store, and ended up being extremely conquestful in his doings. The earnings in one year for Wal-Mart are approximately $4,430,000,000.       Commonly, the winning firm is identified as the firm with the highest sales revenue. There are many winning firms including Wal-Mart for their retail ability. Wal-Mart stores are the leading retail merchant with $100 billion in retail sales and is also the leader in profits with $3billion which is much high therefore the company with $3 billion which is much higher then the trailing company Sears. The market value of Wal-Mart is more then ternary times higher then their competitors. Wal-Mart has not only been able-bodied to support over the retail market, but they continue to grow substantially. Winning markets, worry Wal-Mart result from an effective strategy, a continuous innovations, and efficient organization. Companies that try to have larger firms may not be successful just because they are bigger, a successful firm, such(prenominal) as Wal-Mart is successful because of its trade ability which draws customers in and in turn the customers spend money.  &nb sp   A secret success of Wal-Mart is its in claim strategies and ways to win markets without running into high costs. Companies like Wal-Mart like to win a market by attacking the other firms wan points. When Wal-Mart is trying to find another company to engage in direct competition, they need to make sure they have a strong play field on their part so it is an effective challenge.      The primary confines of a firm is its s... ...hod of exchange can allow an incumbent to animation a marker maker or permit an innovative dispatcher to bypass the incumbent to remain a market maker or permit an innovative entrant to bypass the incumbent. Intermediary competition offers the calamity of far more effective use of information. A retailer such as Wal-Mart gains a competitive advantage over the other retailer intermediaries through its well developed electronic data interchange constitution that allows it to pass on information about customer purcha sing patterns to its suppliers. This gives Wal-Mart an parade in terms of supplier relationships and allows it to obtain favorable terms compared to competing retailers.      Wal-Marts marketing strategies have made them one of the largest companies in the world. The way they are able to compete with others gives them a competitive edge since most other companies cannot keep up with them. Wal-Mart is a very recognizable name. Seeing how they employ over four million people shop theyre for values. Since Wal-Mart is able to provide discount prices, lower then other stores, gives them the ability to pull shoppers into Wal-Mart for a large variety of items.