Communication: Cognitive Dissonance

COMMUNICATION : COGNITIVE DISSONANCE2009The origin of cognitive dissonance theories is a great deal attributed to the writings of the American social psychologist Leon Festinger Festinger (1957 ) exposit the experience of cognitive dissonance as resulting from a involve for psychological union that follows a non-fitting apprisal among wisdoms (Festinger , 3 ) that outlast ons between pairs of elements . Elements refer to cognition , which be defined as the things people know nigh(predicate) themselves , about their behavior , and about their surround . In frame , an element of cognition is noesis . accord to Festinger (1957 , an element represents knowledge about aceself including actions , feelings , wants or desires , etc , and knowledge about the world in which one lives . For him , these elements of cognition mirror one s reality . In another(prenominal) words elements of cognition equip , for the most scatter , to what a person values , believes , and real does . Festinger believed that pairs of cognitive elements exist in irrelevant , consonant , or dissonant relationsCognitive elements are in an irrelevant relation when they construct nothing to do with one another , consonant relation if , considering these two only when , one element follows from the other , and dissonant relation if considering these two alone , the obverse of one element follows from the other (Festinger , 1957 , 260 ) Dissonant relations among cognitions create a state of psychological discomfort that motivates the person to discredit the dissonant state in a drive-like mien - much like he or she would try to reduce hunger , thirst , or ail (Aronson , 105 Situations and randomness that create inconsistency within the respective(prenominal) are...If you want to set out a full essay, secernate it on our w ebsite: OrderCustomPaper.com

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